On May 5 and 6, The communication managers of each center, 29 teachers, worked on the focus of the publications with the aim of generating a greater impact: not only inform, but leave a mark, being memorable and authentically transmitting the feelings of the values that define us. The meeting has been organized by M. Carmen Fernández, responsible for mission - education and Beatriz Esteban, responsible for communication.
The speaker, Jesús Alcoba, director of the La Salle business school in Madrid, presented the following topics:
- Transformational communication.
- From values to emotions: Creation of an emotional catalog
- Verbal experiential brand identity.
- Creation of a publication calendar.
- Editing and republishing of publications.
January 26, 2022
The training given by M. Carmen and Beatriz focused on:
- We are Always Open schools.
- Rethinking communication: Provincial communication plan. General information.
January 26, 2022
The days, with their respective jobs, left these residues in those who lived them: “We are, from the essence, those who are going to transform the world with an open vision”
Communication is fundamental for human beings because it is part of their essence and they need it to live. The way in which we communicate with others as a school must always be cared for and never leave anyone indifferent, in order to truly transform our environment.
For there to be communication, families must feel identified with us and moved inside…we must create in them the desire to “be conceptionists.” They need our help and we can help them, offering them new experiences that make a difference, that make them feel happy and capable of facing the future. In this sense, drawing on our list of values and each of the emotions that they intrinsically carry, was our first task.
Afterwards, we focused our attention on developing a list of common and genuine words that will lead us to AMAZE and not formulate flat texts that say nothing when we communicate (or say what others say).
Through groups that often regrouped and made us reflect, we came to formulate what will be the future schooling campaign for the 2026-27 academic year. We outlined the CLAIM, the open house video, the monthly reels and the open day at the school.
Many hours of work and union of a great team of people who were made to think and magnificent ideas came out, as brilliant as all of them. Now we will invest time, desire, desires to make it a reality, so that many families come to know us, build loyalty with those we have, and always accompany those who knock on our doors.
January 26, 2022
January 26, 2022